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Lifecycle Lab: Episode 03

SMS Marketing With Rocketbook

12.11.2025

by: Tiffany Le

Episode 03 of Lifecycle Lab, our webinar series on CRM and lifecycle marketing. This episode features Rocketbook, diving into their journey of building a best-in-class SMS marketing program with Domaine and Klaviyo.

Watch the recording of Episode 3 of Lifecycle Lab, our webinar series about CRM and lifecycle marketing for ecommerce brands. This episode explores how Rocketbook, the reusable notebook and app brand, partnered with Domaine and Klaviyo to relaunch their CRM program and turn SMS into a high performing channel.

Host: Stacy Strom, Director of CRM at Domaine
Rachel Dreyer, Ecommerce Manager at Rocketbook
Lauren Bagley, CRM & Lifecycle Strategist at Domaine
Tyler Sandoval, Customer Success Manager at Klaviyo

Hear Rocketbook’s Ecommerce Manager, Rachel Dreyer, walk through how the team moved from a paused marketing program to a cohesive email and SMS strategy, and why SMS is such a natural fit for a product that lives on customers’ phones. Learn how Rocketbook, Domaine, and Klaviyo use unified data, Channel Affinity, and brand storytelling to grow the SMS list, differentiate SMS from email, and drive a meaningful share of Klaviyo revenue.

Authors

Marketing

Tiffany Le

Senior Brand Marketing Manager

Tiffany, Senior Brand Marketing Manager at Domaine, began her career in fashion, transitioning from brand marketing at SSENSE and Psycho Bunny to the agency world. She thrives on creative collaboration and exploration. Tiffany lives in Montreal, where she’s part of an art collective, and enjoys painting, sewing, and snowboarding.

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