Masterclass:

AI That Drives Revenue: From Discovery to Conversion

In this episode of Domaine Masterclass, Milo Farley, Head of Domaine Labs, and Trey Hardin, VP of Creative at Domaine, explore how ecommerce brands can use AI to improve visibility, create more relevant shopping experiences, and turn customer intent into conversion. Drawing on emerging research, practical examples, and tools already being adopted by brands, they examine where AI is creating commercial value today and how businesses can prepare for what's next.

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From improving visibility in AI-powered search to creating more personalised shopping experiences, this session explores how brands can use AI across the ecommerce journey. Milo and Trey share practical examples of the tools and technologies already emerging, alongside opportunities to improve conversion, streamline marketing workflows, and maintain brand consistency.

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00:00 — Introduction: AI That Drives Revenue

01:11 — How AI Is Changing Product Discovery

05:00 — Improving Brand Visibility in AI Search

07:39 — Shopify's AI Tools and Personalised Shopping Experiences

12:30 — Building Brand Consistency into AI Workflows

15:00 — Automating Campaigns and Landing Page Optimisation

18:45 — Putting AI into Practice with Domaine Labs

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Slides from episode on how to personalize on-site content & experiences
On-site Content Optimization

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