Domaine Pixels

Intelligent signals from every part of the storefront

Pixels supplements the existing Shopify<>Klaviyo integration, allowing non-developers to easily set up tracking for both standard events (like session data, login, etc.) and custom events (like specific button clicks or page views). These events can pass a variety of payload data for consumption within Klaviyo flows and marketing, enabling enhanced segmentation and tighter targeting.

Multiple layers of intelligence

admin view of the pixels app

Standard and Custom Events

Pixels puts events in your hands with 30-second event creation. Event setup is as easy as copying the element you want to track, pasting it into Pixels, clicking Save! The events start flowing into Klaviyo as soon as they’re created, and you can trigger test events or monitor sessions through the app.

screenshot showing the admin view of session signals

Session Signals

Session signals are composite events that are evaluated in the Pixels app before sending to Klaviyo. These let marketers compose multi-facet “workflows” to register more complex customer intent, driving more engaging marketing activities.

systems diagram showing data flows between Shopify, Pixels, and Klaviyo

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