Creating a luxury ecommerce experience built for long-term DTC growth
iS Clinical is a globally recognised luxury skincare brand known for its science-led formulations and professional skincare expertise. As the brand looked to accelerate its direct-to-consumer growth, Adobe Commerce (Magento) had become increasingly expensive to maintain and difficult to evolve. iS Clinical partnered with Domaine to migrate from Magento to Shopify, combining a complete site redesign with data-driven UX strategy to create a premium digital experience that is easier to manage, simpler to scale, and ready for future innovation.
Replatforming from Magento to Shopify for long-term flexibility
Magento had become costly to maintain and increasingly difficult to justify from a total cost of ownership perspective. The brand wanted more than a platform migration; they wanted a digital experience that reflected the quality of their products while creating a stronger foundation for future DTC growth. The Domaine team migrated iS Clinical from Magento to Shopify, replacing a dated theme with a completely redesigned storefront that is easier to manage, simpler to scale, and better positioned to support future innovation. Shopify also opened the door to a growing ecosystem of integrations, allowing the business to evolve its customer experience without the complexity of custom development.
Data-driven UX that makes product discovery effortless
Rather than relying on assumptions, the project began with data-backed UX recommendations, competitive analysis, and user testing to identify the biggest opportunities for improvement. Navigation testing revealed that much of the site's taxonomy relied on internal brand terminology, making it difficult for first-time visitors to find products. The Domaine team restructured the navigation using familiar ecommerce conventions while preserving iS Clinical's unique product language throughout product pages and educational content. The result is a customer journey that feels more intuitive for new shoppers while allowing the brand's scientific expertise to shine where it matters most, improving product discovery without compromising brand identity.
Building a platform ready for continuous innovation
The migration was designed to support more than a successful launch. Shopify provided the flexibility iS Clinical needed to introduce new technologies that enhance the customer experience, including future integrations with Searchspring, Tangent AI's skincare quiz, and social UGC experiences through Shopify's app ecosystem. Throughout discovery, Domaine also led focused workshops around customer service workflows and CRM, ensuring platform decisions aligned with broader business objectives. The project was structured around the brand's priorities, delivering immediate DTC value while creating a roadmap that also supports future B2B expansion.
Results: a scalable foundation for the next stage of growth
By migrating iS Clinical from Magento to Shopify, Domaine delivered more than a modern storefront—it created a digital foundation designed to support growth, innovation, and long-term operational efficiency. The new experience better reflects the premium positioning of the brand while giving internal teams greater flexibility to evolve the site over time. With strategy, UX, design, and development working together throughout the project, iS Clinical now has a scalable platform that simplifies day-to-day management, improves product discovery, and enables the business to adopt new customer experience technologies as they continue to grow.
