Services / Strategy

Conversion Rate Optimization (CRO) & Personalization

Optimizing websites for higher on-page conversion and overall ecommerce performance through personalization and a test and learn approach

We help ecommerce brands increase revenue and engagement through a data-led approach to conversion optimization. By analyzing user behavior, A/B testing key pages, and refining on-site experiences, we drive measurable improvements in conversion rates and overall performance. Our CRO services transform insights into impactful design, content, and UX decisions that accelerate growth.

Turn traffic into measurable growth

Optimizing Conversion for Shopify Success

Even the most beautifully designed ecommerce site can underperform without a structured, data-driven approach to conversion. We combine testing, analytics, and behavioral insights to identify friction points and opportunities for improvement. By refining design, messaging, and flow, we help brands boost conversion rates, lift AOV, and achieve sustained revenue growth.

A/B and multivariate testing

Checkout and funnel optimization

Landing page and UX refinement

Rae, Tiffany, and Paul working in the office

Conversion Rate Optimization (CRO) & Personalization

Woman wearing Peloton apparel standing on the sidewalk
Peleton product detail page
Internationalization
Custom Landing Pages
DTC Launch
Expansion Sites
Peak Traffic Switchers
Product Drop Model
...
Peloton

A new and improved apparel store for a billion-dollar brand

IndustriesSports & Outdoors
Enterprise
Woman posing in FIGS scrubs
Figs Product Detail Page
Bundling
Content Hub
Custom Landing Pages
...
FIGS

Cross-discipline digital innovation in healthcare apparel

IndustriesFashion & Apparel
Enterprise
Girl sitting on a chair wearing Overtime sweatsuit
Overtime homepage
Lookbook
Shop the Look
Cross-Sell / Up-Sell
Image Gallery
Mini-Cart
Search
...
Overtime

An ecommerce space for young people, with parents in mind

IndustriesFashion & Apparel

Your brand has a bright future… Let’s craft it.

From Bombas to Laura Mercier, we’ve helped more than 750 brands build data-driven, revenue-focused eCommerce strategies that scale.

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Conversion Rate Optimization (CRO) & Personalization

alpinestars brand
Commerce Insights

02.04.2026

How Alpinestars combines culture, speed, and innovation in e-commerce

How do you bring speed and innovation into a legacy brand with over 60 years of history? And what does it take to build an e-commerce team from the ground up within such an international company? In this episode our podcast, we talk to Lars Kristian Stråtveit from Alpinestars. He shares how he launched their first European Shopify store in just four months, scaled the team across two continents, and created a culture that values ownership, agility, and continuous learning.

Photo of green and yellow stacked shipping containers
Tariffs Are Rising; Learn How Large DTC Brands Are Navigating Changes and Rising Costs
Commerce Insights

04.29.2025

Max and Marko speaking in front of the TV wall installation at Futureshift
Futureshift: The Commerce Evolution at Shoptalk 2025
Events

04.17.2025

The words "Balance Brand + Conversion" on a black background, with additional colored labels spelling out different ecommerce components.
Balancing Brand & Conversion: Crafting Ecommerce Experiences That Resonate & Convert
Visual Design

08.29.2024