Introduction to CRM & Lifecycle Marketing

Join us for Episode 1 of our webinar series, Lifecycle Lab, featuring Le Monde Gourmand

In Episode 1 of Lifecycle Lab, we’re kicking off our new webinar series on CRM and lifecycle marketing for ecommerce brands. Stacy Strom, Domaine’s Director of CRM, hosts a candid conversation with Kiersyn Cocke, Senior Marketing Director at Le Monde Gourmand, about how they rebuilt their CRM foundation from the ground up, unlocking powerful synergies between Shopify, Klaviyo, and their redesigned site.

You’ll hear how Le Monde Gourmand tackled challenges like increasing repeat purchase rates, launching a new SMS program, and turning browsing behaviors into high-performing campaigns. Domaine CRM Strategist Lauren Bagley, Klaviyo’s Kelsey Galayda, and Shopify Field CTO Sandy Jeong join to share key strategies, execution insights, and data-driven tactics that helped bring it all to life.