Alpinestars Email Marketing

Join us for Episode 2 of our webinar series, Lifecycle Lab, featuring Alpinestars

In Episode 2 of Lifecycle Lab, we’re diving deep into the world of email marketing with global motorsports brand Alpinestars. Our host Stacy Strom, Domaine’s Director of CRM, leads a conversation with Paola Perversi, E-Commerce Merchandising & Buying at Alpinestars, and Anna Puigdomenech, Klaviyo PM at Code, on how they built a powerful, data-driven email program for Alpinestars’ European market.

You’ll hear how the team tackled challenges like list growth, localization, and segmentation across multiple markets, all while driving meaningful engagement and revenue without relying on discounts. Expect actionable insights on optimizing your email program, from crafting high-performing flows and back-in-stock campaigns to driving community through membership and post-purchase experiences. Discover how Alpinestars and Code embody the “race on Sunday, innovate on Monday” mindset, constantly testing, optimizing, and evolving to push the limits of lifecycle marketing.