Rocketbook SMS Marketing

Join us for Episode 3 of our webinar series, Lifecycle Lab, featuring Rocketbook

In Episode 3 of Lifecycle Lab, we’re exploring the power of SMS marketing with Rocketbook, the smart, reusable notebook brand reimagining productivity and creativity for the digital age. Host Stacy Strom, Domaine’s Director of CRM, leads a conversation with Rachel Dreyer of Rocketbook and Lauren Bagley of Domaine, alongside a guest expert from Klaviyo, to uncover how Rocketbook built a high-performing SMS program from the ground up.

You’ll hear how the team reignited Rocketbook’s CRM strategy following its acquisition by BIC, launching an all-new SMS channel that drives engagement, revenue, and retention through creative storytelling and data-driven optimization. Discover how Rocketbook’s playful brand personality (including its extraterrestrial ambassador and “martianfluencer,” Zorbon) inspired high-converting campaigns like #martianfluencermondays, how the team used Klaviyo’s channel affinity to personalize messaging, and how simple, strategic testing helped SMS account for more than half of total revenue in key months.