Watch the recording of Episode 1 of Lifecycle Lab, our webinar series about CRM and lifecycle marketing for ecommerce brands. This episode explores how Le Monde Gourmand, a playful and accessible fragrance brand, partnered with Domaine, Shopify, and Klaviyo to modernize their site experience and rebuild their email and SMS programs into a connected lifecycle engine. Our speakers:
- Host: Stacy Strom, Director of CRM at Domaine
- Kiersyn Cocke, Senior Marketing Director at Le Monde Gourmand
- Sandy Jeong, Field CTO at Shopify
- Kelsey Galayda, Customer Success Manager at Klaviyo
- Lauren Bagley, CRM & Lifecycle Strategist at Domaine
Hear Kiersyn Cocke, Senior Marketing Director at Le Monde Gourmand, share how the team addressed fragmented tools, underused automation, and limited segmentation, and what changed after the new strategy went live. Experts from Domaine, Shopify, and Klaviyo walk through the tech stack, the discovery process, and the flows and campaigns that now drive stronger repeat purchase behavior and higher cart values.
