For years, ecommerce agencies have fallen into two familiar camps. On one side, highly creative studios doing beautiful work that’s hard to scale. On the other, execution-focused teams delivering functional sites that check every requirement, but struggle to feel distinct.
Domaine and Pattern were each built to challenge that divide.
Pattern has earned a reputation in the Shopify ecosystem for brand identity and experience-led design. Domaine became known for engineering excellence, operational rigor, and delivering complex builds on time. Different strengths, same belief: great digital work demands both craft and execution.
As AI and platform technology continue to level the playing field, that belief matters more than ever. Tools are becoming faster, cheaper, and easier to access. What’s harder to replicate is how a brand shows up, how it feels to interact with, and how clearly it expresses who it is. User experience and 1:1 personalization have become a primary brand differentiators.
That’s the foundation behind Domaine’s acquisition of Pattern.
In a recent conversation, Domaine’s President and Co-Founder, Marko Bon, sat down with Pattern Co-Founders, Mike Janiak and Isaac Newton, to talk about why this partnership made sense. What was clear in the conversation was an overwhelming sense of alignment between the two teams: on craft, on standards, and on how important it is to care deeply about the work.
Pattern was looking for a partner who shared the same attention to detail and respect for quality. Domaine saw an opportunity to bring together two complementary disciplines: brand-led design and enterprise-grade development. Together, the teams can deliver experience-driven commerce at a scale the industry hasn’t seen before.
For clients, the impact is immediate. Pattern’s award-winning design now connects with deeper strategy, stronger tooling, and enterprise development capabilities. Domaine clients gain access to brand and identity work that pushes new boundaries to create real differentiation.
This matters as more Fortune 50 and Fortune 100 brands move to Shopify. These teams are thinking carefully about how their brand translates in a digital ecosystem, and they’re looking for partners who understand that technology alone isn’t enough. Translating a brand online takes care, intention, and a genuine respect for what makes it unique.
What ultimately brought these teams together was culture. A shared commitment to excellence. A belief that you can’t fake craft. And the idea that the best work happens when everyone is rowing in the same direction.
We’re excited to welcome Pattern into the Domaine family and begin this next chapter together.
