Innovation has always been at the heart of Domaine. As we’ve grown, so has our ability to invest in experimentation, dedicating time and resources to exploring the future of commerce on Shopify. That’s the mission of Domaine Labs, our internal R&D department.
Now, we’re taking that work public with Domaine Editions, our bi-annual release program that showcases the latest innovations, theme tooling, apps, and exploration coming out of Labs. Each Edition is designed to help our brands stay ahead of platform updates, adopt best-in-class technology faster, and access the same implementation standards we apply to our own flagship builds.
What Domaine Editions delivers
The pace of innovation in ecommerce continues to accelerate. Platforms evolve, new APIs launch, and consumer expectations shift, often faster than teams can react. Domaine Editions helps brands stay on the leading edge without reinventing their tech stack.
Each release empowers brands to:
- Stay current with best-in-class frontend capabilities
- Unlock new features with minimal development effort
- Enhance customer experience through new selling channels, integrations, and AI-powered tools
- Push the envelope of what’s possible on Shopify
By aligning with Shopify’s product innovation, we make sure our clients can take advantage of the latest platform features as soon as they’re available, backed by the design, engineering, architecture, and QA standards Domaine is known for.
How it works
Following every Shopify Editions release, our team evaluates and implements the most valuable new capabilities, then adds our own innovations developed in Domaine Labs. Each Domaine Edition includes:
- A comprehensive showcase of new features and improvements
- A detailed changelog with all updates
- Compatibility guidance for different codebases
- Automatic code sync for eligible themes
This model transforms the traditional agency relationship. Instead of one-time launches that quickly fall out of sync with modern standards, our clients benefit from an ongoing cycle of updates, refinements, and feature rollouts.
Introducing the first Domaine Editions: Foundation
The first Domaine Edition spotlights Foundation, Domaine’s most modern, flexible Shopify framework, built on our experience launching over 350 unique and complex brands on the platform.
Shopify has evolved far beyond its roots as a startup platform. Today, it powers some of the world’s most ambitious enterprise storefronts. Foundation reflects this shift. It’s not a theme, it’s a modular, opinionated framework built for brands that demand performance, accessibility, and scalability at enterprise scale.
Foundation bridges a long-standing gap in ecommerce development: combining Shopify’s speed and accessibility with the power and extensibility enterprise brands require. Pre-built themes are great for emerging brands, but they often hit limitations as teams grow. Headless builds offer flexibility, but can become overly complex and expensive to maintain. Foundation brings the best of both worlds: fast, flexible, and future-ready.
For existing Domaine clients
Brands running on Domaine’s Foundation framework can receive seamless updates to core files through each Edition release. That means faster access to new capabilities with less development overhead.
If you’re not on Foundation, we’ve built pathways to help you stay current, too. Our team can:
- Evaluate your current implementation against the latest features
- Implement high-value updates through targeted upgrade sprints
- Tailor new functionality to work within your existing codebase
This approach ensures every brand we work with, regardless of platform maturity, can benefit from the innovation cycle powered by Domaine Labs.
Why it matters
When you work with Domaine, you’re not just getting a one-time build. You’re joining a cycle of continuous innovation, one that’s informed by Shopify’s roadmap, our internal R&D, and our experience delivering at scale for enterprise storefronts.
Domaine Editions demonstrates that we’re more than a service partner. We’re a long-term innovation partner, committed to keeping ambitious, beloved brands ahead of the curve.
Learn more about the work happening inside Domaine Labs.
