Make time for the conversations that matter
The Breakfast Club, by Domaine
Virtual
Riverside Platform
September Special Edition: The New Role of Brand in the Age of AI
As AI becomes embedded across commerce, the challenge isn’t whether to adopt it — it’s how to use it without losing what makes your brand distinctive. When everyone has access to the same tools and capabilities, where does differentiation come from?
For this special edition of The Breakfast Club, Domaine President Marko Bon will lead the discussion, drawing on more than 25 years of experience across ecommerce, digital and customer experience. Having held senior ecommerce roles at global fashion brands including Ralph Lauren and Brooks Brothers, and now working agency-side with brands navigating digital transformation, Marko brings both perspectives to the table.
Marko will bring observations and real-world examples to get things started, before opening it up to the group. It’s a chance to hear how other leaders are approaching AI and brand, share your own questions and experiences, and explore together what it takes to stay distinctive as AI becomes part of commerce. No presentation or prep needed — just join us with your questions and curiosity.
Small by design
Each Breakfast Club is intentionally kept small and thoughtfully curated to bring together a balanced group of senior leaders with relevant experience and perspectives.
An environment for sharing
Every Breakfast Club is built around a trusted environment where participants can speak openly, challenge ideas, and leave with fresh perspectives they can apply within their own organization.
A little something to enjoy
We want the Breakfast Club to feel more like a real breakfast meeting than another online call. That’s why we ask for your address during registration — so we can send you something to enjoy during the session.
Session Facilitator
Marko Bon
President
The Agenda
A focused, 60-minute session combining expert perspectives with peer-to-peer discussion.
Welcome & Who's Who
Brief introductions from the host, our session facilitator, and our other guests.
State of The Union
We’ll introduce the topic of discussion, “The New Role of Brand in the Age of AI.”
Roundtable Discussion
Next, we'll open up the floor to an open group discussion. The facilitator will pose questions and share insights with the group, encouraging engagement and collaboration between brand attendees.
Wrap Up & Optional Networking
We welcome you to stay on a little longer and connect with industry peers if your calendar allows!
What Is The Breakfast Club?
The Breakfast Club is a curated online roundtable series designed to build trust and familiarity among senior commerce, marketing, digital, and technology brand leaders through recurring peer-to-peer conversations. Every session is guided by a Domaine subject matter expert, the "session facilitator," who shares observations based on Domaine's work with 70+ retained clients. Then we move into an open group discussion, shaped by the experiences, questions, and perspectives of the brand leaders taking part.