Make time for the conversations that matter
The Breakfast Club, by Domaine
Virtual
Riverside Platform
See How Your Site Performs: SEO, GEO & AI Discovery
A virtual roundtable for ecommerce leaders who want to understand how their own site is performing across search and AI-powered discovery — and where the biggest opportunities lie.
In this edition of The Breakfast Club, we’ll take a practical look at what’s working, what’s getting in the way, and how brands can improve their visibility across both traditional search and emerging AI experiences.
Together with Marcela De Vivo, we’ll put real ecommerce sites to the test. And it doesn’t stop there: every attendee will receive a personalized audit of their own site after the session, with actionable opportunities to take back to their team.
Small by design
Each Breakfast Club is intentionally kept small and thoughtfully curated to bring together a balanced group of senior leaders with relevant experience and perspectives.
An environment for sharing
Every Breakfast Club is built around a trusted environment where participants can speak openly, challenge ideas, and leave with fresh perspectives they can apply within their own organization.
A little something to enjoy
We want the Breakfast Club to feel more like a real breakfast meeting than another online call. That’s why we ask for your address during registration — so we can send you something to enjoy during the session.
Session Facilitator
Marcela De Vivo
SEO & GEO Director
The Agenda
A focused, 60-minute session combining expert perspectives with peer-to-peer discussion.
Welcome & Who's Who
Brief introductions from the host, our session facilitator, and our other guests.
State of The Union
We’ll introduce the topic of discussion, “See How Your Site Performs”
Live SEO audit
Marcela will run a live SEO audit during the session, using real examples to uncover opportunities and common challenges.
Roundtable Discussion
Next, we'll open up the floor to an open group discussion. The facilitator will pose questions and share insights with the group, encouraging engagement and collaboration between brand attendees.
Wrap Up & Optional Networking
We welcome you to stay on a little longer and connect with industry peers if your calendar allows!
What Is The Breakfast Club?
The Breakfast Club is a curated online roundtable series designed to build trust and familiarity among senior commerce, marketing, digital, and technology brand leaders through recurring peer-to-peer conversations. Every session is guided by a Domaine subject matter expert, the "session facilitator," who shares observations based on Domaine's work with 70+ retained clients. Then we move into an open group discussion, shaped by the experiences, questions, and perspectives of the brand leaders taking part.