Using data, historical insights, and brand experiences to guide businesses to ecommerce success
Our Strategy Practice
We form long-term strategic relationships with our clients, each aimed at growing their direct-to-consumer (DTC) channel through smart, informed decisions. With years of experience across all verticals and company sizes, our ecommerce strategists leverage data to create and execute thoughtful commerce roadmaps.
A team of experts across all areas of ecommerce, dedicated to building the brands of tomorrow.
Website Audits
Providing actionable insights to help build the best version of each ecommerce presence.
Conversion Rate Optimization (CRO) & Personalization
Optimizing websites for higher on-page conversion and overall ecommerce performance through personalization and a test and learn approach
Persona Definition
Creating detailed personas using data appends with your customer database to deeply understand your unique DTC customer
Website Analytics and Strategic Insights
Data-driven website insights to optimize user experience, boost conversions, and drive growth
Market, Customer, & Competitive Research
We combine deep industry expertise with robust market data to reveal where your brand stands today, and where it can win tomorrow.
Objective & KPI Development
Tailored objectives and KPIs to measure performance, guide strategy, and achieve business goals
Guided Ideation
Collaborative ideation sessions led by ecommerce experts to drive innovative, strategic solutions
Roadmapping & Prioritization
Strategic product roadmapping and prioritization, incorporating impact/effort analysis to optimize ROI and drive results
SEO
Optimizing traditional search growth through technical SEO and conversion-focused content strategy
Competitive Audits
Evaluating website features and functionality relative to competitors and industry leaders to uncover opportunities that strengthen your digital strategy.
Ecommerce data and insights informed by the best minds in ecommerce.
Dashboard Creation
Designing custom analytics dashboards to visualize key metrics, track performance, and drive data-driven decisions.
GA4 / GTM Configuration & Maintenance
Connecting Shopify storefronts with the most essential and powerful Google Analytics (GA) functionality.
Customer Surveys
Conducting and analyzing customer surveys to gather insights, understand preferences, and inform strategic decisions.
Customer Data Appends
Helping brands stay up-to-date with customer insights through richer, more complete customer demographic data.
From Bombas to Laura Mercier, we’ve helped more than 750 brands build data-driven, revenue-focused eCommerce strategies that scale.
10.29.2025
Shopify’s Unlisted product status gives you link-only control: products stay buyable via direct URL while hidden from storefront search, collections, recommendations, sitemaps, and internet search. Learn when to use it, how APIs and sales channels behave, and the exact steps to set it up without risking organic traffic.
