Conslidating DTC & B2B sites for online organic produce
Row 7 Seeds partnered with Domaine Studio to unite its direct-to-consumer (DTC) and business-to-business (B2B) websites on one consolidated Shopify site, as they were previously hosted on separate platforms. The outcome was a beautifully merged DTC and B2B site built on a customized version of a Shopify theme.
The new Row 7 Seeds website was designed to separate direct-to-consumer seeds and vegetables only available at select retailers into distinct product listing pages. Two tailored product description pages (PDPs) were created for each offering. Both PDPs provide extensive product details, including drop-downs for recipes and how-to guides. The seed PDP offers standard add-to-cart functionality, while the vegetable PDP links to retailer or Whole Foods locations. Additionally, the vegetable PDPs link back to the seed PDPs, encouraging customers to try growing their own produce.
Customers looking to purchase Row 7 Seeds pre-grown vegetables can now easily find their nearest stockist with the new store locator, integrated into the Vegetable PDP using the StoreRocket app. While it currently highlights Whole Foods locations, the feature is highly customizable and adaptable as wholesalers and stockists evolve. To further the brand’s mission of making locally-farmed food more accessible, the store locator can eventually include restaurants featuring Row 7 produce and nearby farms that stock the brand’s vegetables.
The Domaine Studio team implemented a blog page within the existing theme, featuring a growing recipe collection that highlights Row 7 Seeds’ unique vegetables. Like the wholesale vegetable page, the recipes link directly to the seed PDPs, allowing customers to easily purchase seeds for the vegetables featured in the recipes. This blog serves as a dedicated space for storytelling and adding context to Row 7 Seeds’ curated vegetable selection.
