Expanding a retail business roadmap and functionality on Shopify
Off-Road Place partnered with Domaine Studio to transform their previously limited ecommerce website into a powerful online experience with an expanded product catalogue to take their retail business to the next growth stage.
Leveraging Shopify’s pre-built features and Domaine Studio’s customization expertise, Off-Road Place was able to fully build its vision, quickly. Using apps like Shopify Search & Discovery, Shopify Flow, and third-party integrations simplified their tech stack and created better operational efficiency. The resulting website is a leading example of the complexity possible with the stock features on Shopify.
As a retailer that owns a dealership where its products are installed, Off-Road Place had encountered challenges with collecting data in all the right places to position its business for growth. Through in-depth discovery and careful comparisons of third-party integrations, Domaine Studio was able to help the brand ensure that data was being effectively unified with their Shopify storefront.
A challenge for many brands selling online in the auto industry is curating a seamless and effective filtering system on their ecommerce store. Domaine Studio simplified Off-Road Place’s previously overwhelming product listing page (PLP) with a custom vehicle filter using Shopify Search & Discovery. We also created reusable sections, enabling custom pages without hundreds of sections, and used some of Shopify’s innovative features like Metaobject theme templates.
