A global, scalable, and high-performance foundation for growth
Moose Knuckles, the Canadian outerwear brand known for its bold aesthetic and high-performance craftsmanship, partnered with Domaine to replatform from Adobe Commerce (Magento) to Shopify Plus. The brand sought to reduce technical debt and total cost of ownership, improve performance, and give their internal teams more control without relying heavily on developers. What began as a straightforward design translation evolved into a full-scale redesign and technical transformation.
Strategic discovery that uncovered deeper needs
Migration projects can feel daunting for brands. To ease the wider Moose Knuckles team and provide them with confidence, our strategy team ran collaborative workshops, unpacking the brand’s deeper UX and operational challenges. By reframing the project as a redesign rather than a lift & shift migration, we were able to optimize site performance, elevate mobile UX, and design merchandising modules that empowered the team to create both evergreen and campaign-driven experiences with ease.
A design system for flexibility and storytelling
The Domaine design team helped Moose Knuckles reimagine their storytelling online. From heroizing products through dynamic content blocksto redesigned PDPs that balance technical detail with brand narrative, every decision was tied to flexibility and impact. We introduced visual filters like temperature-based sorting on PLPs, giving customers an intuitive way to shop for performance apparel. Storytelling modules were created to highlight materials and product craftsmanship, making the complex feel seamless.
Enterprise-grade technology on Shopify Plus
Domaine partnered closely with Shopify’s solutions engineers to leverage multi-entity functionality for internationalization—one of the first early access implementations. This means they can collect payment in multiple local currencies on a single instance without conversion fees. A single Shopify storefront now serves North America and Europe, supporting English, French, and German content. A custom-built PIM integration powers Shopify Combined Listings, allowing product families to be merchandised and managed with precision across global markets. Advanced Algolia integrations deliver dynamic filtering, personalized recommendations, and complex discounting logic. Meanwhile, omnichannel gift card redemption was enabled through a bespoke integration with Teamwork POS, overcoming Shopify’s single-currency limitation.
Collaboration at the highest level
The replatforming required deep collaboration between Moose Knuckles, Domaine, and Shopify. Working side by side with Shopify’s solutions engineering team, we pioneered custom apps, backend integrations, and multi-entity architecture that will inform future enterprise-scale implementations. The project demanded transparency, flexibility, and a consultative approach at every stage, ensuring the brand’s long-term requirements were met without compromise.
Results: a replatforming that goes beyond migration
By migrating Moose Knuckles from Adobe Commerce to Shopify, Domaine created a future-proof foundation for performance, scalability, and storytelling. The new site empowers the brand’s marketing and merchandising teams with modular tools, while giving customers an intuitive and elevated digital experience across markets. Moose Knuckles now operates on a unified Shopify instance, simplifying operations and accelerating global expansion. With advanced integrations, faster site speed, and flexible content tools, the business is positioned to scale confidently while reducing reliance on developers.
"We embarked on a significant journey filled with immense learning and numerous integrations built from scratch. Despite facing several Shopify limitations, our skilled team collaborated closely with our outstanding development partner, Domaine, who brought innovative solutions to life in record time. Special recognition to Domaine’s developers, QA specialists, and project managers, whose meticulous work and strategic insights were critical to our success."
Tarek, VP of IT, Moose Knuckles
