Simplifying ecommerce for a fast-growing sustainable outdoor brand
As namuk expanded internationally, their ecommerce infrastructure struggled to keep up. Running on Adobe Commerce (Magento), the site required significant maintenance and developer support, slowing innovation and limiting the team’s ability to improve the customer experience. To support growth and reduce operational complexity, namuk partnered with Domaine to migrate to Shopify.
Beyond performance improvements, the goal for replatforming was to transform how namuk manages its digital storefront. Previously dependent on developers for many updates, Domaine implemented a flexible content structure that allows the namuk team to create and update landing pages, manage editorial content, and maintain their blog directly within the Shopify admin. By consolidating previously separate systems, including their blog platform, the brand now operates with a unified content and commerce environment.
With the migration to Shopify, namuk also modernized their ecommerce technology, leveraging Shopify’s extensive app ecosystem, to support customer experience and revenue growth. Tools such as Rebuy enable cross-sell and upsell opportunities, while REVIEWS.io helps build trust through customer reviews. Gorgias centralizes customer support, allowing the team to respond quickly and efficiently across channels, and Klaviyo powers lifecycle email marketing that contributes directly to revenue growth. The Shopify architecture also made it possible to integrate two US dropshipping storefronts into Shopify in just two weeks, demonstrating the platform’s flexibility and scalability for international expansion.
Sustainability is central to namuk’s brand mission. Leveraging Shopify’s ecosystem, the team can integrate their sustainablity initiatives directly into the ecommerce experience. For example, through Shopify Planet, all deliveries are now carbon neutral. The brand also operates namuk ReUse, a resale program that allows used garments to be collected and resold, extending the lifecycle of their products. Today, the program plays a key role in the company’s circular commerce strategy.
By migrating namuk from Magento to Shopify, Domaine delivered a streamlined ecommerce foundation that supports both their international growth ambitions and their mission to create durable, sustainable outdoor clothing for the next generation of explorers.
