A new and improved apparel store for a billion-dollar brand
To accomodate Peloton's loyal fanbase, Domaine built a bespoke, high-performing shopping experience inspired by their community that could support their branded apparel which often sell out within minutes of launch. Thanks to the intuitive user interface and optimized performance, the new Shopify website supported over 250,000 sessions just hours after launch.
As a brand with worldwide appeal, our team developed region-specific apparel stores for the US, Canada, Germany, and the UK, with support for multiple languages and currencies.
With two-thirds of sales coming from mobile traffic, building a flawless mobile site was critical to Peloton Apparel’s success. An intuitive user experience, beautiful minimalist design, and incredibly fast speeds are some of the ingredients that keep customers coming back.
In a world of instant gratification, online shoppers expect fast-loading sites. After developing Peloton Apparel’s site, Domaine spent weeks optimizing its performance. The result is one of the fastest-loading eCommerce experiences built on Shopify, delivering speed and efficiency across all devices and browsers.
With highly coveted items selling out in minutes, speed was critical. Domaine worked with Peloton to create an optimized experience where users can land on the site and checkout in seconds. Whether rushing to secure a purchase or taking time to explore the collection, the site delivers a seamless experience, balancing quick transactions with the option for leisurely browsing outside of major drops.
