Saturdays NYC

Man shielding his eyes at night wearing Saturdays shirt

Moving a growing fashion brand from BigCommerce to Shopify

Satudays NYC came to Domaine to migrate from BigCommerce to Shopify, with a focus on recreating the feel of its brick-and-mortar locations in an online space. The result is a new and improved digital store with faster site speed and a visually enhanced ecommerce user experience.

Desktop screenshot of Saturday's NYC's Spring '20 collection page

A classic site for a classic brand

Mimicking the brands' lifestyle-focused look and feel was a necessary approach when transitioning them from a failed implementation on Bigcommerce to Shopify Plus. Saturdays has multiple physical locations around the world and a wholesale offering, so our team made sure this site became their go-to shoppable lookbook.

Desktop screenshot of Saturday's NYC's product page for a t-shirt

Streamlined filters and color swatches for easy browsing

Saturdays offers both seasonal and essential pieces in multiple colorways. We made searching for these products easy with advanced filtering capabilities that were simple to structure on the backend. We created a PDP with big bold imagery to allow for the brands photography and video to breath life into the buying experience.

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