CRM, UX, and Strategy:

Aligning CRM for CRO Through Customer-Centric Marketing Tactics

Modern customers expect relevance at every touchpoint. This playbook shows you how to deliver it: by unifying your CRM program, UX, and strategy into one seamless customer experience.

Download our CRM for CRO Playbook

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Domaine

From the team behind the CRM strategy for industry leading brands.

Trusted by brands across fashion, beauty, and consumer goods to scale personalization without losing their human touch.

What's Inside the Playbook

This playbook breaks down how to map and optimize the full customer journey — from first opt-in to repeat purchase. You’ll learn how to align teams and systems around your customer and build a personalization engine powered by real-time data, adaptive UX, and advanced segmentation.

Download the Playbook

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Screenshots of chapters from CRM for CRO Whitepaper

Created for Marketing Leaders

This playbook is for DTC brands focused on optimizing their email and SMS programs, scaling retention, moving beyond siloed, channel-first thinking. It’s especially valuable for teams looking to align around a shared customer strategy across their CRM, UX, and Strategy functions.

What You Will Receive

Download the Playbook

A proven framework for aligning your CRM, UX, and site Strategy

Real strategies for acquisition, onboarding, retention, and loyalty

Tactical breakdowns of high-performing site experiences, from navigation to checkout

Platform recommendations (Klaviyo, Shopify, Faraday, Nosto, and more)

Governance tips for aligning cross-functional teams and iterating faster

Page of Daily Harvest emails from the CRM for CRO whitepaper

What You'll Gain

Learn how to turn first-party data into real-time experiences, build smarter feedback loops, and drive measurable lifts in conversion, retention, and LTV. Most importantly, you’ll walk away with a clear framework for uniting teams around a single, customer-centered vision.

Domaine Projects

We guide brands through transformative journeys that span all channels of commerce. Check out some of our recent launches.

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Aligning CRM for CRO Through Customer-Centric Marketing Tactics

Download the Playbook