We believe that B2B CRM is the integration of data, identity, and messaging that powers personalized omnichannel experiences. Our award-winning practice works across all leading ESPs, CDPs, and AI-native technologies to orchestrate between customer data and omnichannel behavioral signals to drive personalization at scale – while keeping brands at the forefront of this fast-moving industry.

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B2C CRM Insights

Sandy Jeong and Daniel Pardes on stage during the CTO Breakfast
A Week of Collaboration, Insight, & Action at NRF ’26

This year’s Big Show felt less about spectacle and more about substance, deeper conversations, clearer priorities, and a shared focus on how commerce organizations can build stronger, more connected relationships with their customers and partners.