A modern platform balancing technology and style
Hush needed to reimagine its digital storefront to better capture the brand’s story and showcase its expanded product offering. The project blended design and data to build an online experience that mirrors the company’s innovative spirit and prepares Hush for ongoing expansion.
The Hush brand has evolved, and Domaine was able to revitalize the site to better capture the full scope of the company’s offer, highlighting the technology and innovative focus of Hush products and clearly showcasing the complete product range. The redesign not only refreshed the look of the web store, but also provided an adaptable framework for continued product expansion.
The Domaine team balanced the moody nighttime imagery on the site with bright accents, and stripped away unnecessary complexity for more straightforward product education. Key benefits like hypoallergenic and cooling features are showcased with thoughtful, reusable callouts, making it simpler for shoppers to compare and contrast products while highlighting the brand’s scientific focus.
Detailed, data-backed wireframes and a collaborative approach helped demystify the redesign process for the Hush team and ensure a user-centric output. The Shopify expertise brought by the Domaine team and a co-development approach (working collaboratively with Hush’s dev team) resulted in an interactive and user-friendly navigation and a streamlined shopping experience.
