mac lipstick on table

Domaine’s Q3 in Review: 18 Launches, From M.A.C. and Clinique to Alexander Wang

Between July and September, we answered it 18 times. This quarter’s launches span beauty, fashion, food and beverage, and home, from global houses like M.A.C. and Clinique to DTC brands reshaping their categories. Several came from Pattern, now part of Domaine

Here's a spotlight on several of those projects.

Once Upon a Farm

once upon a farm

We partnered with Once Upon a Farm on a redesign and upgrade to Shopify 2.0.

M.A.C. Cosmetics US

mac cosmetics homepage

M.A.C. Cosmetics migrated to Shopify, followed by the Clinique storefront on a single codebase, marking the beginning of The Estée Lauder Companies’ broader transition to scaling ecommerce on Shopify.

Clinique US

clinique homepage

Shoppe Amber Lewis

shoppe amber homepage

Pattern, part of Domaine, redesigned Amber Interiors' Shoppe Amber Lewis on Shopify.

Sun Home Saunas

sun home homepage

Pattern, part of Domaine, redesigned Sun Home Saunas' Shopify website.

Alexander Wang

alexander wang homepage

Alexander Wang migrated to Shopify.

Simon Pearce

simon pearce homepage

Simon Pearce launched a redesigned Shopify experience.

L'AGENCE

l'agence homepage

L'AGENCE relaunched with a redesigned Shopify storefront.

Old Navy Sport

old navy sport

Pattern, part of Domaine, worked with Old Navy to launch the Old Navy Sport ecommerce experience.

Closing Thoughts

No two of these brands came to us with the same brief. Some were moving off platforms that had stopped keeping pace with the business. Others had outgrown a storefront that no longer reflected who they'd become. A few needed to serve DTC and B2B customers, or new markets, from a single foundation.

What this quarter ultimately shows is that Shopify can hold all of it, as long as the build behind each storefront is shaped around the brand rather than the other way around. That's the work we're purpose-built for: helping ambitious and beloved brands build commerce that lasts.

If your brand is weighing a migration or a redesign, we'd be glad to talk through what's possible. Contact us here.

Authors

Megan Holett headshot
Marketing
Megan Holett

Marketing Manager

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