02.04.2026
How do you bring speed and innovation into a legacy brand with over 60 years of history? And what does it take to build an e-commerce team from the ground up within such an international company? In this episode our podcast, we talk to Lars Kristian Stråtveit from Alpinestars. He shares how he launched their first European Shopify store in just four months, scaled the team across two continents, and created a culture that values ownership, agility, and continuous learning.