A sophisticated DTC & B2B ecommerce transformation
Industry West sought to transform its ecommerce store to match its luxurious brand image. With a lean internal team, the brand also needed simplified content management and marketing agility. Domaine took a collaborative approach to deliver exceptional designs while maximizing development hours, resulting in an online store that seamlessly fulfills all objectives across both direct-to-consumer (DTC) and business-to-business (B2B) channels.
Matching the luxurious design of their DTC site, we launched their B2B platform on Shopify B2B. This is a major upgrade from their previously offline sales process. We leveraged many out-of-the-box features while building out custom features such as personalization with Shopify search & filter, B2B pricing including volume pricing, quantity input limits and increments, B2B sign-up, and more.
We prioritized Industry West’s stunning product photography in our redesign, pairing it with a minimal look-and-feel and a simplified type system. One standout feature is the combination of horizontal and vertical product cards that render dynamically based on the product size, resulting in flexible content that adapts to their furniture.
We empowered the Industry West team to tell compelling stories with a token design system and global sections library. This allows them to repurpose blocks in new ways, highlighting interior designers, featuring artisans, and showcasing curated looks with “Shop the Look”.
To improve product discovery and to create a more personalized experience, we integrated Nosto for enhanced search, filtering, and upselling capabilities across the site, including the cart and PLP.
