Our B2C CRM approach blends integrated strategy, advanced segmentation, and personalized experiences to drive customer engagement and loyalty for enterprise commerce brands. By optimizing tech stacks, enabling platforms like Klaviyo, and leveraging persona-driven targeting, we create data-backed roadmaps for impactful customer acquisition, retention, and growth. Through ongoing audits and CRO-focused enhancements, we help brands deliver exceptional, tailored customer journeys.
Integrated CRM Strategy
Aligning tools and data to deliver seamless, personalized customer experiences.
Iterative Behavioral Targeting
Refining commerce strategies by analyzing user actions to enhance engagement and conversion.
Personalized UX & Landing Pages
Building highly targeted on-site experiences that combine strategy, user experience (UX), and lifecycle marketing services.
CRO Onsite Optimizations
Improving website performance by enhancing design, layout, and user experience to boost conversions.
Ecommerce Ecosystem Audit
Evaluating marketing tech stacks, integrations, and workflows to optimize efficiency and growth.
Tech Stack Optimizations
Streamlining marketing tools and integrations to enhance performance and scalability.
Persona Development & Targeting Strategy
Refining audience profiles to drive focused and effective outreach.
Klaviyo Platform Enablement
Implementation and customizations within Klaviyo to optimize email marketing and automation.
Klaviyo RFM + Persona Advanced Segmentation
Segmenting customers by behavior and persona group for targeted marketing, and analyzing customer behavior by recency, frequency, and monetary (RFM) metrics.
Roadmapping & Prioritization
(With the Domaine Strategy Team) Ongoing initiative roadmapping to optimize program engagement and conversion rates.
UX Focused Acquisition Strategies
Optimizing ecommerce design to attract and convert customers through seamless experiences.
Contact us to learn more about our Marketing services:
10.17.2025
This perspective comes from Domaine Co-Founder and President Marko Bon, reflecting on Forrester’s Q3 2025 Commerce Services Landscape Report and what it signals for the next era of commerce.
