Services / Marketing

B2C CRM

We believe that B2B CRM is the integration of data, identity, and messaging that powers personalized omnichannel experiences. Our award-winning practice works across all leading ESPs, CDPs, and AI-native technologies to orchestrate between customer data and omnichannel behavioral signals to drive personalization at scale – while keeping brands at the forefront of this fast-moving industry.

Integrated CRM Strategy

Aligning tools and data to deliver seamless, personalized customer experiences.

Iterative Behavioral Targeting

Refining commerce strategies by analyzing user actions to enhance engagement and conversion.

Personalized UX & Landing Pages

Building highly targeted on-site experiences that combine strategy, user experience (UX), and lifecycle marketing services.

CRO Onsite Optimizations

Improving website performance by enhancing design, layout, and user experience to boost conversions.

Ecommerce Ecosystem Audit

Evaluating marketing tech stacks, integrations, and workflows to optimize efficiency and growth.

Tech Stack Optimizations

Streamlining marketing tools and integrations to enhance performance and scalability.

Persona Development & Targeting Strategy

Refining audience profiles to drive focused and effective outreach.

Klaviyo Platform Enablement

Implementation and customizations within Klaviyo to optimize email marketing and automation.

Klaviyo RFM + Persona Advanced Segmentation

Segmenting customers by behavior and persona group for targeted marketing, and analyzing customer behavior by recency, frequency, and monetary (RFM) metrics.

Roadmapping & Prioritization

(With the Domaine Strategy Team) Ongoing initiative roadmapping to optimize program engagement and conversion rates.

UX Focused Acquisition Strategies

Optimizing ecommerce design to attract and convert customers through seamless experiences.

B2C CRM Work

2 women wearing bold makeup
Milk PDP
Shop the Look
Blog
Content Hub
Custom Landing Pages
Integrated UGC
Mini-Cart
Quick View
Shoppable UGC
...
Milk Makeup

Replatforming a clean beauty brand from SFCC to Shopify

IndustriesBeauty & Health
Woman wearing Peloton apparel standing on the sidewalk
Peleton product detail page
Internationalization
Custom Landing Pages
DTC Launch
Expansion Sites
Peak Traffic Switchers
Product Drop Model
...
Peloton

A new and improved apparel store for a billion-dollar brand

IndustriesSports & Outdoors
Enterprise
Bandier Image
Bandier Product Detail Page
Bundling
Custom Landing Pages
...
Bandier

Revolutionizing Activewear with a Smooth Migration to Shopify

IndustriesFashion & Apparel

Get In Touch

Contact us to learn more about our Marketing services:

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B2C CRM Insights

Olaplex hair oil bottles
Commerce Insights

01.10.2026

The Skinification of Hair: Adopting Skincare’s Best Practices

Skincare has been leading the beauty industry evolution, raising the bar on efficacy, education, and everyday rituals. Today, those same standards are reshaping haircare, expanding the category, accelerating innovation, and challenging brands to deliver more personalized experiences. In this article, we’re breaking down a step-by-step routine to help brands build an ecommerce haircare experience that sets brands up for long-term success.

Domaine branded cap on a windowsill, behind is a number of books stacked including "intelligence in our hands"
How the Agentic Era Is Redefining Commerce
Commerce Insights

10.17.2025

Beige banner with the text Klaviyo K:Partners Global Agency Partner of the Year 2025 on a light brown background
Domaine Named Winner of the 2025 Klaviyo Global Agency Partner of the Year
Domaine News

09.27.2025

Facade of Shopify New York featuring Domaine's Curated Summit branding
Curated by Domaine: our Inaugural Client Summit
Events

02.28.2025