Persona Definition

Creating detailed personas using data appends with your customer database to deeply understand your unique DTC customer

We help brands deeply understand their customers through data-driven persona definition. By combining customer database analysis with behavioral and demographic data appends, we identify key segments that inform creative, messaging, and retention strategies. Our persona development process enables truly personalized experiences that strengthen brand connection and drive lifetime value.

Digital Personas

Data-Driven Customer Understanding for Shopify Brands

Every great eCommerce strategy starts with knowing who your customers really are, not just what they buy. We create data-driven customer personas by appending your order data with demographic details. Using advanced clustering and analysis techniques, we uncover meaningful patterns in how your customers browse, purchase, and engage. These insights empower brands to tailor experiences that connect authentically and convert consistently.

Persona Definition

Mobile screenshot of Benchmade knife customizer

Benchmade

Repositioning an American-made brand with a cult-like following

IndustriesConsumer Goods

Milk Makeup

Replatforming a clean beauty brand from SFCC to Shopify

IndustriesBeauty & Health

Your brand has a bright future… Let’s craft it.

From Bombas to Timex, we’ve helped more than 300 brands build data-driven, revenue-focused eCommerce strategies that scale.