We form long-term strategic relationships with our clients, each aimed at growing their direct-to-consumer (DTC) channel through smart, informed decisions. With years of experience across all verticals and company sizes, our ecommerce strategists leverage data to create and execute thoughtful commerce roadmaps.
Our Strategy Practice
Strategic Foundations for Smarter Ecommerce Decisions Domaine’s Strategy practice helps brands uncover insights, define priorities, and make confident decisions that fuel sustainable growth. Every engagement begins with discovery: understanding the intersection of business goals, customer behavior, and market opportunity. Through collaborative workstreams, we identify actionable insights that shape websites, guide investments, and improve performance across the Shopify ecosystem.
1. Define What Success Looks Like: We work closely with you to define clear objectives and KPIs that align with your business goals. 2. Purposeful Collaboration: We don't simply handle tickets; we proactively collaborate with your team to ensure that every task and initiative is geared toward driving a positive ROI 3. Actionable Insights: We analyze data and consumer behavior to identify actionable insights, enabling us to solve consumer problems effectively. 4. Focus on What Matters Most: Our strategic approach is designed to maximize ROI by focusing on high-impact activities to meet your business goals.
A team of experts across all areas of ecommerce, dedicated to building the brands of tomorrow.
Website Audits
Providing actionable insights to help build the best version of each ecommerce presence.
Conversion Rate Optimization (CRO)
Optimizing websites for higher on-page conversion and overall ecommerce performance through a test and learn approach.
Persona Definition
Creating detailed personas using data appends with your customer database to deeply understand your unique DTC customer.
Website Analytics and Strategic Insights
Data-driven website insights to optimize user experience, boost conversions, and drive growth.
Market, Customer, & Competitive Research
Insights to understand market position, leveraging our history working with ambitious and beloved brands.
Objective & KPI Development
Tailored objectives and KPIs to measure performance, guide strategy, and achieve business goals.
Guided Ideation
Collaborative ideation sessions led by ecommerce experts to drive innovative, strategic solutions.
Roadmapping & Prioritization
Strategic roadmapping and prioritization, incorporating impact/effort analysis to optimize ROI and drive results.
Personalization
Enhancing user experiences through personalized UX and content, driven by behavioral and demographic data, to boost engagement and conversions.
SEO
Optimizing traditional search growth through technical SEO and conversion-focused content strategy
Competitive Audits
Evaluating market positioning relative to competitors and industry leaders to uncover opportunities and enhance strategy.
Ecommerce data and insights informed by the best minds in ecommerce.
Dashboard Creation
Designing custom analytics dashboards to visualize key metrics, track performance, and drive data-driven decisions.
GA4 / GTM Configuration & Maintenance
Connecting Shopify storefronts with the most essential and powerful Google Analytics (GA) functionality.
Customer Surveys
Conducting and analyzing customer surveys to gather insights, understand preferences, and inform strategic decisions.
Customer Data Appends
Helping brands stay up-to-date with customer insights through richer, more complete customer demographic data.
An Artificial Intelligence service tailored for Shopify brands ready to secure their competitive edge.
AI Search Optimization
Leveraging market research, AI platform insights, and proven ecommerce SEO strategies to position brands at the forefront of AI generated results.
On-Site AI Implementation
Deploying best-in-class AI-powered tools for Shopify brands to transform ecommerce sites into an adaptive, high-converting experience.
11.27.2025
How are consumers leveraging AI this Black Friday weekend? We’re taking ourselves to the shop floor, sharing our top tips on how to use AI to cut through the chaos of email offers, uncover the good stuff with smart prompts and shop smarter, not harder, this weekend.
08.26.2025
07.23.2025
