Watch the recording of Episode 3 of Lifecycle Lab, our webinar series about CRM and lifecycle marketing for ecommerce brands. This episode explores how Rocketbook, the reusable notebook and app brand, partnered with Domaine and Klaviyo to relaunch their CRM program and turn SMS into a high performing channel.
- Host: Stacy Strom, Director of CRM at Domaine
- Rachel Dreyer, Ecommerce Manager at Rocketbook
- Lauren Bagley, CRM & Lifecycle Strategist at Domaine
- Tyler Sandoval, Customer Success Manager at Klaviyo
Hear Rocketbook’s Ecommerce Manager, Rachel Dreyer, walk through how the team moved from a paused marketing program to a cohesive email and SMS strategy, and why SMS is such a natural fit for a product that lives on customers’ phones. Learn how Rocketbook, Domaine, and Klaviyo use unified data, Channel Affinity, and brand storytelling to grow the SMS list, differentiate SMS from email, and drive a meaningful share of Klaviyo revenue.
