Consulting

A team of experts across all areas of ecommerce, dedicated to building the brands of tomorrow.

Our Ecommerce Consulting Services offer a comprehensive approach to brand growth. From audits and conversion rate optimization (CRO) to persona definition and competitive research, we provide actionable insights, guiding brands in prioritizing key initiatives and optimizing performance for long-term success.

Website Audits

Providing actionable insights to help build the best version of each ecommerce presence.

Conversion Rate Optimization (CRO) & Personalization

Optimizing websites for higher on-page conversion and overall ecommerce performance through personalization and a test and learn approach

Persona Definition

Creating detailed personas using data appends with your customer database to deeply understand your unique DTC customer

Website Analytics and Strategic Insights

Data-driven website insights to optimize user experience, boost conversions, and drive growth

Market, Customer, & Competitive Research

We combine deep industry expertise with robust market data to reveal where your brand stands today, and where it can win tomorrow.

Objective & KPI Development

Tailored objectives and KPIs to measure performance, guide strategy, and achieve business goals

Guided Ideation

Collaborative ideation sessions led by ecommerce experts to drive innovative, strategic solutions

Roadmapping & Prioritization

Strategic product roadmapping and prioritization, incorporating impact/effort analysis to optimize ROI and drive results

SEO

Optimizing traditional search growth through technical SEO and conversion-focused content strategy

Competitive Audits

Evaluating website features and functionality relative to competitors and industry leaders to uncover opportunities that strengthen your digital strategy.

Elevating your strategy with data-driven support

Strategic Ecommerce Consulting That Transforms Insight into Action

Domaine’s Consulting practice helps ecommerce brands translate data into clarity and strategy into measurable growth. Through a structured approach that spans evaluation, planning, and execution, we align teams around shared objectives and uncover opportunities to optimize every facet of the digital experience. From market research and KPI development to roadmap definition and performance evaluation, our consultants deliver the frameworks and insights that guide confident, ROI-driven decision-making.

Our Process

1. Evaluate Opportunities: Customer and competitor research, market insights, and performance reviews to assess opportunities and challenges.

2. Define the Strategy: Objective and KPI development, baseline measurement, and effort-impact analysis to define success.

3. Design the Plan: Product roadmap creation and grooming, user journey mapping, and UX recommendations grounded in data.

4. Execute & Optimize: Actionable insights, guided ideation, personalization programs, and optimization initiatives designed to drive measurable results.

Consulting Work

Milk Makeup

Replatforming a clean beauty brand from SFCC to Shopify

IndustriesBeauty & Health

Woman wearing Peloton apparel standing on the sidewalk

Peak Traffic Switchers

Product Drop Model

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Peloton

A new and improved apparel store for a billion-dollar brand

IndustriesSports & Outdoors

Enterprise

Girl sitting on a chair wearing Overtime sweatsuit

Overtime

An ecommerce space for young people, with parents in mind

IndustriesFashion & Apparel

Your brand has a bright future… Let’s craft it.

From Bombas to Laura Mercier, we’ve helped more than 750 brands build data-driven, revenue-focused eCommerce strategies that scale.

Consulting Insights

Commerce Insights

02.04.2026

How Alpinestars combines culture, speed, and innovation in e-commerce

How do you bring speed and innovation into a legacy brand with over 60 years of history? And what does it take to build an e-commerce team from the ground up within such an international company? In this episode our podcast, we talk to Lars Kristian Stråtveit from Alpinestars. He shares how he launched their first European Shopify store in just four months, scaled the team across two continents, and created a culture that values ownership, agility, and continuous learning.

Max and Marko speaking in front of the TV wall installation at Futureshift

Futureshift: The Commerce Evolution at Shoptalk 2025

Events

04.17.2025

Facade of Shopify New York featuring Domaine's Curated Summit branding

Curated by Domaine: our Inaugural Client Summit