Bringing Oscar de la Renta’s brand exclusivity to life online
Oscar de la Renta's iconic brand is known for its runway looks and timeless elegance. To bring the brand to life online, the Domaine team leaned into immersive visuals and personalized client experiences, all while balancing functionality and accessibility. The result is a site as timeless and enduring as the brand.
The redesigned Oscar de la Renta site was built to offer a luxurious experience that lives up to the brand identity. Extensive visual assets like full-bleed images and runway content make for an immersive online shopping experience. Meanwhile, dynamic seasonal navigation and a ‘Shop the Look’ module create a more personalized customer journey.
Oscar de la Renta’s clients needed a high-end digital environment to match the brand’s in-store experience. The collection lookbook carousel brings a curated feel to browsing while teasing collections that aren’t yet available for purchase. For current collections, the lookbook includes a shoppable menu for select looks. The brand’s VIP clientele can access a gated shopping experience for high-ticket items, which are not available to purchase online by the general public.
To create an exceptional digital customer service offering, the Domaine team used a task manager and location routing to enable clienteling and appointment booking for both general and bridal appointments. An advanced live chat and call widget allows the team’s sales associates to directly assist clients on the site, and personalized services for high-ticket items provide the attentiveness that clients expect from a luxury brand.
A luxury feature not to be overlooked? Simplicity and ease of use. The Domaine team improved Oscar de la Renta’s product taxonomy to facilitate advanced custom filtering and easier site navigation. The new search results now include products, collections, and pages. Enhanced product discoverability makes for a frictionless and intuitive shopping experience, delivering on the expectations of the brand’s clientele.
