A bold brand that needed a bold rebuild
Psycho Bunny is a fast-growing apparel brand known for its distinctive style and playful edge. But behind the scenes, its Shopify site was weighed down by legacy code from multiple developers, resulting in slow performance, difficult content management, and a user experience that didn’t reflect the strength of the brand. Looking for more than just a dev shop, Psycho Bunny turned to Domaine for a strategyic partner that could elevate design, streamline product discovery, and create a high-performing foundation for growth.
Turning frustration into strategy
When Psycho Bunny first engaged with Domaine, they were evaluating agencies for a retainer. Our initial code review revealed performance issues in the existing build, so we pivoted to a full redesign. From the start, our strategy team went beyond engineering, conducting a UX audit, competitor research, and user testing during discovery to validate navigation, product discovery, and content recommendations. By grounding the rebuild in data and customer insights, we gave Psycho Bunny a roadmap to performance and conversion improvements from day one.
Designing for bold storytelling and effortless shopping
Psycho Bunny’s existing site didn’t showcase its strong brand identity or support content-rich storytelling. We introduced a dynamic sections library with more visual flexibility, immersive homepage modules, and a refined “Shop the Look” feature to inspire discovery. The site navigation was streamlined for mobile, with fewer but more focused links to improve scannability and SEO. On PDPs, we emphasized product differentiators, standardized aspect ratios for mobile responsiveness, and built new modules for category shopping and storytelling—making every customer touchpoint more engaging and intuitive.
Technology built for speed and scale
Using Domaine’s theme framework, we delivered a performant, responsive theme tailored to Psycho Bunny’s growth needs. Our tech team implemented a custom combined listing architecture using Shopify metaobjects and Flow, stitching color variations into a unified PDP experience without sacrificing search functionality in Algolia. We also enhanced checkout with practical customizations: a gift-with-purchase solution that combined app functionality with tailored logic, and a mini-cart discount code field that gave customers clarity earlier in their journey. These adjustments not only improved the customer experience but also reduced cart abandonment friction.
Collaboration that kept momentum
With an expedited timeline, we condensed discovery into two critical weeks, delivering a scope alignment plan that balanced MVP speed with long-term growth. Weekly working sessions and standing calls with Algolia ensured no detail slipped, and close collaboration with the Psycho Bunny team kept delivery on track. This partnership approach, equal parts strategic guidance and technical execution, helped Psycho Bunny transition seamlessly into a long-term growth retainer with Domaine.
Results: a Shopify rebuild built for performance and growth
By rebuilding Psycho Bunny’s Shopify site, we created a high-performing digital foundation that reflects the brand’s bold identity while driving measurable business outcomes. The new site balances storytelling with speed, making it easier for customers to discover products and engage with the brand.
