Customer Experience

Simplifying ecommerce complexity by balancing business needs, user insights, and data-driven design.

Our User Experience (UX) Team focuses on creating seamless, intuitive digital journeys that align with both business goals and customer expectations. By combining user insights, behavioral data, and ecommerce best practices, we design shoppable experiences that are easy to navigate and optimized for conversions.

Ontwerp van gebruikerservaring (UX)

Datagestuurde inzichten gebruiken om weloverwogen ontwerpen te maken voor elke fase van het gebruikerstraject.

Gebruikerstesten

Inzicht krijgen in de overwegingen en pijnpunten van echte gebruikers om e-commercekansen te prioriteren.

Navigatie en informatiearchitectuur (IA)

Optimaliseren van sitenavigatie en taxonomie op basis van analyses, concurrenten, best practices en testen.

Uitlijning en prioritering van functies

Prioriteit geven aan functies en functionaliteit van de gebruikersinterface (UI) met de grootste impact.

Wireframes

Illustreren van functies en prioriteiten op basis van inhoud, gegevensinzichten en gebruikersonderzoek.

Advies en audits gebruikerservaring (UX)

Bruikbare aanbevelingen op basis van gegevensinzichten, gebruikersonderzoek, concurrenten en best practices.

Human-Centered UX That Balances Insight, Usability, and Performance

Domaine’s User Experience practice bridges the gap between business objectives and customer needs, designing seamless, intuitive ecommerce journeys that inspire action and build loyalty. Every recommendation is grounded in data, research, and testing to ensure every interaction serves a clear purpose. From user testing and information architecture to wireframing and UX audits, our team combines analytical insight with creative precision to optimize navigation, streamline decision-making, and drive conversion across Shopify storefronts.

Team members gathered around a whiteboard

How We Work

User Testing & UX Audit:
Tests are run on the current website with users that match your user demographics and focused on key areas of concern. Our UX team also takes a thorough look of existing website UX. Testing & UX audit observations are compiled into a document that is to be reviewed prior to Ideation
Wireframing
Wireframes combine our objectives, user data, testing insights, best practices, design input, and Shopify's technical capabilities.
Navigation & IA:
In Navigation & IA, we analyze brand analytics and user testing to assess how easily users find categories. We recommend and test a navigation approach based on our findings.
Feature Alignment
The Feature Alignment Worksheet summarizes our discussions on the website, new features, and IA, outlining objectives, features, and competitor references.

Customer Experience Work

Vertical blinds by daylight - from Hunter Douglas

Mobile screenshot measurement guide Blinds2go

Multi-Brand Architecture

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Hunter Douglas

Building a unified Shopify architecture for custom-priced products across multiple brands

IndustriesFurniture & Home

Enterprise

DW Drums

Debuting an ecommerce experience for a legendary drum brand

IndustriesMusic & Entertainment

Girl sitting on a chair wearing Overtime sweatsuit

Overtime

An ecommerce space for young people, with parents in mind

IndustriesFashion & Apparel

Neem contact op

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Customer Experience Insights

Commerce Insights

09.10.2026

One Shopify Foundation, Three Brands With Orveon

Orveon, the beauty group behind bareMinerals, BUXOM, and Laura Mercier, moved all three brands onto a single Shopify foundation, then gave each one full control over its own storefront. In this article, we’re deep diving into how.