Services / Creative

User Experience

Simplifying ecommerce complexity by balancing business needs, user insights, and data-driven design.

Our User Experience (UX) Team focuses on creating seamless, intuitive digital journeys that align with both business goals and customer expectations. By combining user insights, behavioral data, and ecommerce best practices, we design shoppable experiences that are easy to navigate and optimized for conversions.

User Experience (UX) Design

Using data-driven insights to make informed design decisions at each stage of the user journey.

User Testing

Gaining insights into real users' considerations and pain points to prioritize ecommerce opportunities.

Navigation & Information Architecture (IA)

Optimizing site navigation and taxonomy based on analytics, competitors, best practices, and user validation.

Feature Alignment & Prioritization

Prioritizing user interface (UI) features and functionality that will result in the biggest impact.

Wireframes

Illustrating features and the priority of content-based business needs, data insights, and user research.

User Experience (UX) Consultation & Audits

Actionable recommendations based on data insights, user research, competitors, and best practices.

Human-Centered UX That Balances Insight, Usability, and Performance

Domaine’s User Experience practice bridges the gap between business objectives and customer needs, designing seamless, intuitive ecommerce journeys that inspire action and build loyalty. Every recommendation is grounded in data, research, and testing to ensure every interaction serves a clear purpose. From user testing and information architecture to wireframing and UX audits, our team combines analytical insight with creative precision to optimize navigation, streamline decision-making, and drive conversion across Shopify storefronts.

Team members gathered around a whiteboard

How We Work

  1. User Testing & UX Audit:
    Tests are run on the current website with users that match your user demographics and focused on key areas of concern. Our UX team also takes a thorough look of existing website UX. Testing & UX audit observations are compiled into a document that is to be reviewed prior to Ideation
  2. Wireframing
    Wireframes combine our objectives, user data, testing insights, best practices, design input, and Shopify's technical capabilities.
  3. Navigation & IA:
    In Navigation & IA, we analyze brand analytics and user testing to assess how easily users find categories. We recommend and test a navigation approach based on our findings.
  4. Feature Alignment
    The Feature Alignment Worksheet summarizes our discussions on the website, new features, and IA, outlining objectives, features, and competitor references.

User Experience Work

close up of DW drums
DW homepage
Store Locator
Bundling
Blog
Content Hub
Custom Middleware
DTC Launch
...
DW Drums

Debuting an ecommerce experience for a legendary drum brand

IndustriesMusic & Entertainment
Person running in Keen shoes
Keen homepage
Internationalization
Shop the Look
Content Hub
Expansion Sites
...
Keen

Expanding to new markets with a strategic Shopify migration

IndustriesSports & Outdoors
Enterprise
Girl sitting on a chair wearing Overtime sweatsuit
Overtime homepage
Lookbook
Shop the Look
Cross-Sell / Up-Sell
Image Gallery
Mini-Cart
Search
...
Overtime

An ecommerce space for young people, with parents in mind

IndustriesFashion & Apparel

Your brand has a bright future… Let’s create it.

We’ve designed over 300 Shopify sites for brands ranging from Arhaus to bareMinerals, each optimized for conversion and remarkable user experience.

Confirmed!

User Experience Insights

Olaplex hair oil bottles
Commerce Insights

01.10.2026

The Skinification of Hair: Adopting Skincare’s Best Practices

Skincare has been leading the beauty industry evolution, raising the bar on efficacy, education, and everyday rituals. Today, those same standards are reshaping haircare, expanding the category, accelerating innovation, and challenging brands to deliver more personalized experiences. In this article, we’re breaking down a step-by-step routine to help brands build an ecommerce haircare experience that sets brands up for long-term success.

The words "Balance Brand + Conversion" on a black background, with additional colored labels spelling out different ecommerce components.
Balancing Brand & Conversion: Crafting Ecommerce Experiences That Resonate & Convert
Visual Design

08.29.2024

Webby awards graphic
Domaine Wins Best Mobile User Experience in the 28th Annual Webby Awards
Visual Design

05.14.2024

Crowd at 2023 Figma Config conference
Figma Config 2023 Conference Recap by Domaine Design
Events

09.06.2023