Retention-first marketing strategy & execution for leading ecommerce brands.
Our Marketing Practice
We fuel growth and drive long lasting customer relationships. Fully managed services across Email/SMS, Personalization, CX, Loyalty, and Subscription programs. Domaine provides the orchestration-layer across a growing suite of AI-Native partners.
Domaine
"From intricate integrations to design finesse, you've tackled each challenge with precision and passion. Thank you for being a dream team to work with."
We partner with brands that demand excellence – combining sharp strategy, authentic storytelling, and lifecycle marketing that drives lasting loyalty.
Our Lifecycle Marketing and CRM practice is designed to identify and nurture long-term customer value. We build and continually optimize programs that combine automation, segmentation, and behavioral insights that meet customers with the right message at the right time. Our approach blends services across Strategy, Design, and Technology to activate insights across channels, ensuring every interaction feels intentional, relevant, and connected.
Get In TouchFull Service Email & SMS Program Management
Managing end-to-end lifecycle marketing programs.
ESP Migrations, Klaviyo Onboarding & Platform Setup
Supporting migrations to Klaviyo ESP; data and list management, technical set-up, and integration support.
Contact Acquisition & List Growth
Optimizing on-site sign-up forms and ongoing list growth strategies.
Content & Promotional Calendar Management
Developing and managing campaign calendars and alignment with global marketing strategy.
Behavioral Triggered Automations
Advanced automated flows, increasing conversions at key points of the lifecycle.
Lifecycle Marketing Strategy & Roadmap Planning
Expert-level strategy to drive incremental lifecycle program growth and future planning.
Design & Development
Award-winning user experience (UX) and design paired with top-quality campaign production.
Technical Support
Access to Elite Klaviyo Customer Support as well as Domaine's expert Engineering Team.
Deliverability Monitoring
Ongoing CRM program health management, including list cleaning, IP / domain warming, and segmentation.
Loyalty & Subscription Strategy
Supporting vendor selection, program set-up, and communication strategy to increase lifetime value (LTV).
Reporting & Analysis
Ongoing deep-dive reporting with strategic, actionable insights for CRM programs.
Our B2C CRM practice brings together data, identity, and messaging to power personalized omnichannel experiences both on-site and off-site. We work across leading ESPs, CDPs, loyalty, and commerce tools to deliver incremental engagement and conversion through targeted Personas. Our industry-leading practice aligns customer data, behavioral signals, and AI-powered decisioning to help brands scale personalization while maintaining flexibility as their tech stack evolves.
Get It TouchIntegrated CRM Strategy
Aligning tools and data to deliver seamless, personalized customer experiences.
Iterative Behavioral Targeting
Refining commerce strategies by analyzing user actions to enhance engagement and conversion.
Personalized UX & Landing Pages
Building highly targeted on-site experiences that combine strategy, user experience (UX), and lifecycle marketing services.
CRO Onsite Optimizations
Improving website performance by enhancing design, layout, and user experience to boost conversions.
Ecommerce Ecosystem Audit
Evaluating marketing tech stacks, integrations, and workflows to optimize efficiency and growth.
Tech Stack Optimizations
Streamlining marketing tools and integrations to enhance performance and scalability.
Persona Development & Targeting Strategy
Refining audience profiles to drive focused and effective outreach.
Klaviyo Platform Enablement
Implementation and customizations within Klaviyo to optimize email marketing and automation.
Klaviyo RFM + Persona Advanced Segmentation
Segmenting customers by behavior and persona group for targeted marketing, and analyzing customer behavior by recency, frequency, and monetary (RFM) metrics.
Roadmapping & Prioritization
(With the Domaine Strategy Team) Ongoing initiative roadmapping to optimize program engagement and conversion rates.
UX Focused Acquisition Strategies
Optimizing ecommerce design to attract and convert customers through seamless experiences.
Strategic Integration between Commerce and Marketing stacks.
Domaine CRM orchestrates between customer data, commerce platforms, and marketing systems into a single unified approach that drives incremental growth. By integrating between ESPs and AI-Native partners, we enable brands to activate insights across customer touchpoints. We view ourselves as the AI-driven orchestration layer, aligning data, decisioning, and delivery to create cohesive, high-impact customer experiences.
Domaine Marketing Services
Our vision is to provide an innovative best-in-class relationship between the site experience and retention marketing channels. By combining deep strategic thinking with hands-on execution, we help brands move from insight to activation, powering smarter personalization, stronger relationships, and sustained growth across channels.
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We create component-based design systems that support dynamic content and personalization at scale. Built for efficiency, they adapt seamlessly to both emerging and enterprise brands: streamlining workflows for smaller teams while supporting global content and personalization at scale for enterprise growth.
One-Stop Shop
Our vision is to provide an innovative best-in-class relationship between the site experience and retention marketing channels. By combining deep strategic thinking with hands-on execution, we help brands move from insight to activation, powering smarter personalization, stronger relationships, and sustained growth across channels.
Get In Touch
From Olaplex to The Row, we’ve helped brands build data-driven, revenue-focused CRM and lifecycle marketing strategies that scale.
03.07.2026
For fashion brands, digital commerce now influences everything from inventory planning to global distribution strategy. As a result, the questions brands face are less about *whether* to invest in ecommerce, and more about *how* to build systems and experiences that can support scale, complexity, and long-term brand value.
