09.10.2026
Orveon, the beauty group behind bareMinerals, BUXOM, and Laura Mercier, moved all three brands onto a single Shopify foundation, then gave each one full control over its own storefront. In this article, we’re deep diving into how.
Enhancing exceptional ecommerce brands through thoughtful design and user experience (UX) services.
Our Creative Practice
Our designers and user experience (UX) experts begin each project with a series of Discovery Workshops that allow us to understand each brand and their objectives. We integrate our findings with years of industry experience and best practices to craft beautiful, high-converting digital experiences.
Building best-in-class brands through beautiful and holistic visual design and content services.
User Interface (UI) Design
Crafting award-winning visual design for ecommerce, across both web and mobile.
Creative & Art Direction
Collaborating with creative teams to ensure a consistent brand vision across all brand content.
Branding & Identity
Establishing and developing beautiful, ownable, and unique brand identities across all channels.
Design Systems
Developing scalable, component-based design systems for use across a range of platforms.
Animation & Interaction
Designing interactive user experiences through video animations, interaction designs, and motion graphics.
Photography Direction
Collaborating with photographers and videographers to lead creative vision and consult on best practices.
Copywriting Production
Helping brands tell their story through compelling, search engine optimized (SEO) copywriting.
3D Production
Bringing another dimension to design through immersive renderings, animations, and product viewers.
Package Design
Delighting consumers through thoughtful and brand-aware product packaging design.
Email Design
Carrying strong brand experiences through both transactional and marketing-focused email templates.
Content Strategy
Bringing holistic perspective to every customer touchpoint, prioritizing nurturing and personalization.
User Interface (UI) Consultation
Ensuring smooth design hand-off and adherence to best practices through creative oversight.
Simplifying ecommerce complexity by balancing business needs, user insights, and data-driven design.
User Experience (UX) Design
Using data-driven insights to make informed design decisions at each stage of the user journey.
User Testing
Gaining insights into real users' considerations and pain points to prioritize ecommerce opportunities.
Navigation & Information Architecture (IA)
Optimizing site navigation and taxonomy based on analytics, competitors, best practices, and user validation.
Feature Alignment & Prioritization
Prioritizing user interface (UI) features and functionality that will result in the biggest impact.
Wireframes
Illustrating features and the priority of content-based business needs, data insights, and user research.
User Experience (UX) Consultation & Audits
Actionable recommendations based on data insights, user research, competitors, and best practices.
We’ve designed over 500 Shopify sites for brands ranging from Timex to Pro Direct Sports, each optimized for conversion and remarkable user experience.
09.10.2026
Orveon, the beauty group behind bareMinerals, BUXOM, and Laura Mercier, moved all three brands onto a single Shopify foundation, then gave each one full control over its own storefront. In this article, we’re deep diving into how.